Surprisingly, innovation typically follows common diffusion and development patterns
Assigned Readings
- Malcolm Gladwell, The Tipping Point: Skim entire book, read sections more closely as per your interests.
- Utterback, Chapter 1, “The Dynamics of Innovation in Industry” (from Mastering the Dynamics of Innovations)
Case Studies to Prepare: Gunfire at Sea, One Key Or Two
Suggested Reading
- Everett Rogers, The Diffusion of Innovation (Book available to borrow from the OD office and on reserve at Van Pelt Library)
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